E-Books Defined

Tuesday, October 31, 2006

E-books Defined

Defined:

Go ahead and do a Google search of "e-books" (virtual books). Over 90 MILLION links will come up. Virtual books are an alternative to the ever-upward cost of actual books.

Virtual books:
  • are usually only in text form, though graphics can be included
  • can be read from a computer screen
  • are printable (usually comes as a zip file in PDF form)
  • are portable (can be downloaded to a palm pilot)
  • are cheaper (no hardcover printing costs)
  • don't take up all the shelf space of actual books




"Will a person really pay for an ebook when they can do a little internet research and get the information for free?
The answer is: You betcha!"


The ebook process is often applied to college textbooks so students might pay only $29 for an e-textbook when they might normally pay $150 for the same hardcover version. College ebooks can be purchased to be read on-line only or downloaded, though there's usually nothing stopping a student from copying and pasting the ebook into a Word document on their home pc. If the ebook merchant is savy about programming, he can place a script in his code that prevents a person from copying and pasting.
You might ask, "Will a person really pay for an ebook when they can do a little research and get the info for free?" My answer is: You betcha!

People with visual disabilities use computers. They have what is called a screen reader. Actual books aren't as valuable to them. With a screen reader a blind person can use a computer. My site is set up so people with visual disabilities (and a good screen reader) can benefit from it.

(Tangent here... I once read for a law student at Columbia University. He was blind. It was back in the mid 1980s. PC's hadn't yet come into vogue. The student had a book reader that he placed on each page. The reader would use light to scan the raised surface of the print as it lay on the page, but the technology wasn't that developed back then, so he hired me to read for him. Now with PCs and screen readers, people with visual disabilites can enjoy the internet)

My web site is an on-line business where people can purchase an ebook anywhere from $0.99 for one small ebook to $97.00 for a large batch of them.

My site is built with a wonderful web site builder.

My site is optimized for SEO (Search Engine Optimization as per Google's standards).

I'm also set up to have Google ads on my web page. If anyone comes to my web site and clicks on a Google ad (just clicks on it!) I get paid.

I'm set up with services that pay me just a little per click, others that pay more per click.

I'm set up with an ad service that allows ME to place my ad on Google's search engine findings. I have to pay for my ad being placed.

"My suggestion is that anyone surfing the internet should practice all due diligence when doing so."



I've connected with other internet marketers who have placed my icon on their page. I, in turn have placed their icon on my web site. I'm set up with over 30 other sites so that if someone comes to my page, clicks on another company's link, goes to their page and buys something, I get a % commission (yes, it really works... it's called being an affiliate).

Now, do a Google search of "Affiliate Programs". Over 38 MILLION links will appear.

Yes, some are scams. Most are legit. Life is like that. My suggestion is that anyone surfing the internet should practice all due diligence when doing so.

I receive oodles of newsletters about the industry of internet marketing . I spend the first hour each day going back and forth with email marketing and searching out information.

My web site coding is so set up with meta key words so the Google search robots crawl my site periodically.

I worked with an attorney and incorporated (I formed a Limited Liability Company - LLC... this is for tax and legal reasons).

People can't just click on the icon of the ebook an hope to download it. I use an autoresponder system.
An autoresponder system works like this:
  • A customer comes to my web site.
  • The customer sees an ebook he likes.
  • The customer clicks on "Buy Now".
  • The customer is taken to "Paypal" , an online payment service.
  • After payment, my autoresponder service kicks in and provides the customer with a link where the ebook can be found (yes, mine are stored in a secret place!).
  • The autoresponder is set up so that only the customer receives the link, not anyone else.
  • The link is set up so the customer can download the ebook only once.
  • The customer is advised that the file will be sent as a zip file in PDF format.
  • The customer is advised to download a zip service or a PDF service if needed.
  • The customer downloads the ebook to his/her computer, opens it, prints it up, and...
  • Sits down with a cup of "Joe" and reads their new ebook.

















Yea, I know my page needs improvement... you should have seen it in April when I first started!It's vastly improved since then. As I said... it's ongoing.

More later,